Perceptual Mapping: The Benefit of Visualizing Your Competitive Landscape
No matter how great we think we are, deep down, we all want to know: how do people perceive us? At least for companies, the answer can be achieved through perceptual mapping. It objectively looks at...
View ArticleWhat is a Canonical URL? How to Master the Rel=Canonical Tag
A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content. If...
View ArticleHow to Define & Measure Marketing Objectives [Complete Guide]
A list of strategic and clear marketing objectives is at the core of any great marketing plan. Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team,...
View Article5 Seriously Useful Strategic Frameworks According to Marketing Experts
Strategic frameworks are an integral part of any marketing strategy. They help us identify where we are, where we want to go, and what steps to take to get there as a business. Marketers use dozens of...
View ArticleMulti-Channel Marketing: How to Launch and Run Successful Campaigns
To build brand loyalty in today’s competitive landscape, you must ensure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your...
View ArticleBest Long-term SEO strategies for lasting impact
When it comes to long-term SEO strategies, there are many tactics to consider. There are also dozens of powerful marketing strategies, each with investments, risks, and rewards. With so many options,...
View ArticleHow to create an Expert Roundup [Ultimate Guide]
I’ll show you how to create an expert roundup in this guide. This expert roundup guide is written step by step so you can easily follow and replicate it. I made three successful expert roundups,...
View ArticleHow to Implement International SEO in 4 Steps
Do you serve customers in more than one country? Do any of your customer segments speak different languages? International SEO should be on your radar if you answered yes to either of those questions....
View ArticleHow to Leverage Online Forums Intelligence for New Features & Customer Care
Online discussion forums can help you find rich insights into niche topics, key demographics, customer pain points, and hidden product development and growth opportunities. Read more to learn what...
View ArticleHow to create a Multilingual WordPress Site [Plugins, Guide]
A multilingual WordPress website allows an organization to expand its reach, grow internationally, or increase its sales. Fortunately, many options are available to help you achieve one yourself....
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